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SaaS & Technology
Achieve growth with performance marketing solutions that move at the pace of technology.
Healthcare & Medtech
Accelerate your digital transformation journey to facilitate commercial effectiveness.
Business Services
Enable your people and partners with growth-focused tools and services.
Education
Control the applicant funnel and propel your institution into the digital future.
Other Considered Purchase B2B
Innovate your marketing investment and demonstrate real returns.
B2C
Build customer profiles, orchestrate data, and automate a customer experience that drives growth.

Case Study

B2C

Airbnb

Converting more guests into hosts.

Challenge

We were tasked with finding new ways for Airbnb emails to communicate the benefits of hosting in a clear, motivating manner, and with redefining the email’s creative layout to improve engagement.

Solution

We developed an entirely new creative approach, including a responsive layout that progressively enhanced with a full width background using CSS animation to grab host interest. After testing the new creative’s performance, we rolled it out across all of Airbnb’s email communications.

Capabilities Used

Setup & Deployment
Testing & Optimization
Compliance & Deliverability
Quality Assurance
Reporting & DashboardsDigital Media
Creative Design & Development
Copywriting & Messaging
Digital Asset Creation

“Trendline’s execution produced several awards, including the 2016 MediaPost OMMA Award: Best Email Single Execution, the 2016 AMA Max Award: Best Email, and The Marketer Quarterly 2016 Email Marketing Award: Best email series – Travel.”

Outcomes

The design elements we developed and tested are now part of the Airbnb global style guide and master template. Airbnb’s email engagement numbers improved substantially across all areas, and its Guest-to-Host conversion numbers increased significantly.

Shift to Yodlee