ChatGPT Pros and Cons for Generating Marketing Content by Michael Helfin | Jun 12, 2023 | Copywriting & Messaging, Digital Asset Creation, Messaging & Positioning, Sales Enablement
How to Choose Between AJO, Marketo, and Adobe Campaign by Shift Paradigm | May 19, 2023 | Customer lifecycle, Customer Marketing, Journey Mapping, Product Strategy
Harnessing the Power of AI: Enhancing Salesforce Marketing Cloud with Einstein for Data-Driven Results by Devin Bendig | May 12, 2023 | Customer Marketing, MarTech Optimization, Technology Strategy
Adobe Journey Optimizer (AJO): An Art Director’s Perspective by Maggie Biernacki | May 5, 2023 | Creative Design & Development, Digital Asset Creation, Digital Media, MarTech Optimization
How to Incorporate SMS into Your Marketing Strategy by Monika Dagur | Mar 31, 2023 | Brand Strategy, Customer Marketing, Experience Design, Journey Mapping
Customer Marketing Framework: A Blueprint for Success by JT Bricker | Mar 20, 2023 | Customer Marketing