Customer lifecycle

Customer Lifetime Value – Putting a Price on Profit Potential

Take a look at your current customers. How well do you understand their value? Do you know how much revenue they ...

Customer Marketing

3 Step Email Audit Checklist

In the hustle and bustle of campaign planning, creation, and execution, it’s easy to lose track of all the moving parts of your 

Campaign Performance

Driving Email Marketing Innovation

In the hustle and bustle of campaign planning, creation, and execution, it’s easy to lose track of all the moving parts of your 

Customer Marketing

How to Conduct the Perfect Customer Visit

Customers are the lifeblood of any organization. Whether you have the ability to meet with them face-to-face, or are ...

Customer Marketing

Data & Customer Experience Shifts Required for B2B Success

In recent years, most B2B organizations have invested more into consulting and technology, to the tune of $82 billion ...

Customer Marketing

Customer Marketing Framework: A Blueprint for Success

The benefits of customer retention and cross-sell/upsell are well-documented. For instance, common principles like ...

Customer Marketing

Email for Marketplace Businesses

Your customers have a complex relationship with your brand. To borrow a phrase from the Beatles, it’s more like a ...

Customer Marketing

The Case For Co-Marketing

Are you having trouble expanding your market reach to new customers? Are you trying to break into an entirely new ...

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