Campaign Performance

Marketo Reporting Foundations

Email performance analytics hold the key to unlocking unparalleled success for your marketing team. By delving into ...

Customer lifecycle

AI-Driven Segmentation: Refining Audience Targeting with Salesforce Einstein and Marketing Cloud

In the fast-paced, ever-shifting landscape of the digital world, a fresh protagonist has emerged: AI-driven ...

Analytics Ecosystem

Einstein AI Analytics: Uncovering Insights and Optimizing Marketing Performance in Salesforce Marketing Cloud

As a marketer, I know how important it is to stay ahead of the curve and make data-driven decisions. That’s why ...

Customer lifecycle

How to Choose Between AJO, Marketo, and Adobe Campaign

Are you feeling overwhelmed by the endless marketing automation options out there? As the world of

Customer Marketing

AI-Powered Personalization: Boosting Customer Engagement with Einstein in Salesforce Marketing Cloud

The age of mass marketing is long gone. In today’s fast-paced, digital landscape, personalization is the key to ...

Customer Marketing

Harnessing the Power of AI: Enhancing Salesforce Marketing Cloud with Einstein for Data-Driven Results

As a marketing professional, I am always on the lookout for new ways to improve my marketing strategies and drive ...

Campaign Performance

The Value of Implementing an Email Preference Center

B2B and B2C Marketers have been using email marketing as an essential and proven tool for their brand to effectively ...

Brand Strategy

How to Incorporate SMS into Your Marketing Strategy

SMS (Short Message Service) can ...

Customer Marketing

Customer Marketing Framework: A Blueprint for Success

The benefits of customer retention and cross-sell/upsell are well-documented. For instance, common principles like ...

Customer Marketing

How to Conduct the Perfect Customer Visit

Customers are the lifeblood of any organization. Whether you have the ability to meet with them face-to-face, or are ...

Customer Marketing

What’s Next in 2023? Here’s a Roundup of Predictions From our Team

As we find ourselves thigh-deep in the last quarter of the year, it’s wise to look ahead and consider what comes ...

Customer lifecycle

Customer Lifetime Value – Putting a Price on Profit Potential

Take a look at your current customers. How well do you understand their value? Do you know how much revenue they ...

Customer Marketing

3 Step Email Audit Checklist

In the hustle and bustle of campaign planning, creation, and execution, it’s easy to lose track of all the moving parts of your 

Campaign Performance

Driving Email Marketing Innovation

In the hustle and bustle of campaign planning, creation, and execution, it’s easy to lose track of all the moving parts of your 

Customer Marketing

Data & Customer Experience Shifts Required for B2B Success

In recent years, most B2B organizations have invested more into consulting and technology, to the tune of $82 billion ...

Customer Marketing

Email for Marketplace Businesses

Your customers have a complex relationship with your brand. To borrow a phrase from the Beatles, it’s more like a ...

Customer Marketing

The Case For Co-Marketing

Are you having trouble expanding your market reach to new customers? Are you trying to break into an entirely new ...

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish.