Squiggly is the New Linear: Navigating Complex Lead Lifecycles

by Kim Allen | May 19, 2025 | Customer lifecycle, Customer Relationship Management, Data Strategy & Design, Lead Management, Salesforce, Technology Strategy

Data Over Trends: Building a Modern Marketing Omni-Channel Strategy with AI

by Cathy Grendus | Apr 22, 2025 | AI, Email Marketing

Love it or List it, Marketing Automation Platform (MAP) Edition

by Kim Allen | Mar 26, 2025 | MarTech Optimization, Needs & Gap Analysis, Platform Migration & Implementation, Process & Workflow Design, Technology Architecture & Design, Technology Rollouts, Technology Strategy

The Secret to Successful Enterprise Tech? Change Management

by Christina Mastrocola | Mar 26, 2025 | AI, Change Management, MarTech Optimization, Needs & Gap Analysis, Revenue Operations, ROI, Technology Rollouts

AI is the New OS: Prepare for a Marketing Revolution

by Arturo Mendiola | Mar 25, 2025 | AI, Audience Intelligence, Data Strategy & Design, Digital Transformation Roadmap, Shift Insights, Technology & Data Architecture, Technology Architecture & Design

The 5 Telltale Signs Your CRM is Struggling

by Rick Craig | Mar 5, 2025 | Compliance & Governance, Customer Relationship Management, MarTech Optimization, Needs & Gap Analysis, Salesforce