Marketing ROI: A Simple Guide to Marketing Attribution Tracking

by Natsha Ness | Feb 13, 2025 | Analytics Ecosystem, Attribution, Business Intelligence, Customer lifecycle, Data Science & Modeling, Data Strategy & Design, Reporting & Dashboards

6 Ways to Improve Email Deliverability and Reach the Inbox

by Cathy Grendus | Feb 11, 2025 | Campaign Performance, Copywriting & Messaging, Deliverability, Email Marketing

Marketo Admin Checklist: For Data Cleanliness and Ongoing Maintenance

by Kim Allen | Dec 19, 2024 | Marketing Automation Platforms, MarTech Optimization

Inheriting a Marketo Instance: Where to Start & How to Improve

by Beth Corby | Dec 5, 2024 | Marketing Automation Platforms, MarTech Optimization, Shift Insights, Technology Strategy

7 Checkpoints to Amplify Your Marketing Automation Platform

by Beth Corby | Nov 18, 2024 | Marketing Automation Platforms, MarTech Optimization

Migrating Marketing Automation Platforms in the Age of AI

by Beth Facette Dent | Nov 5, 2024 | AI, Data Strategy & Design, Marketing Automation Platforms, MarTech Optimization

Keeping Your Lead Management Flowing: Why Optimization Matters

by Erica Sante | Nov 5, 2024 | Customer lifecycle, Lead Management, MarTech Optimization, Segmentation & Prioritization, Technology Architecture & Design

AI in MarTech: 11 Platforms Transforming Customer Experiences

by Stefana Simmons | Oct 11, 2024 | AI, Digital Transformation Roadmap, MarTech Optimization, Technology Architecture & Design, Uncategorized

[Infographic] Is your Customer Experience (CX) working with you or against you?

by Natsha Ness | Oct 1, 2024 | Competitive Intelligence, Customer Data Platform Implementation, Customer Experiences, Experience Design

CEO Of Shift Paradigm Liz Ross Shares Why Organizations Need to Spend Less on AI Technology and More on Strategy

by Shift Paradigm | Sep 20, 2024 | AI, Shift News, Technology & Data Architecture