9 Steps to Execute an Enterprise Marketing Data Audit by Natsha Ness | Nov 27, 2023 | Analytics Ecosystem, Data Strategy & Design, Technology & Data Architecture
Dispelling 5 Myths about AI in Marketing by Michael Helfin | Nov 2, 2023 | Digital Transformation Roadmap, Journey Mapping, MarTech Optimization, Messaging & Positioning
Marketo Reporting Foundations by Kathryn Barrett | Jul 21, 2023 | Campaign Performance, Customer Marketing
Best Practices in Blueconic Digital Data Ingestion by Edin Campara | Jul 21, 2023 | Analytics Ecosystem, Customer Data Platform Implementation, Data Strategy & Design, Technology Architecture & Design
The Benefits of Project Management and Process Governance by Shift Paradigm | Jul 7, 2023 | Campaign Performance, Marketing Performance Management, Process & Workflow Design
ChatGPT Pros and Cons for Generating Marketing Content by Michael Helfin | Jun 12, 2023 | Copywriting & Messaging, Digital Asset Creation, Messaging & Positioning, Sales Enablement
Predictive Marketing: Unlocking the Potential of Einstein AI in Salesforce Marketing Cloud by Devin Bendig | Jun 7, 2023 | Analytics Ecosystem, Data Science & Modeling, Technology & Data Architecture, Technology Strategy
Tackling Technical Debt: Empowering Marketers to Overcome its Impact by Natsha Ness | Jun 5, 2023 | Digital Transformation Roadmap, MarTech Optimization, Technology Architecture & Design, Technology Strategy
Adobe Experience Platform Real-Time CDP: Digital Data Ingestion by Edin Campara | May 26, 2023 | Audience Intelligence, Journey Mapping, MarTech Optimization, Technology & Data Architecture
How to Choose Between AJO, Marketo, and Adobe Campaign by Shift Paradigm | May 19, 2023 | Customer lifecycle, Customer Marketing, Journey Mapping, Product Strategy