Making Data Memorable with Storytelling

by Emma Warrillow | Jan 14, 2022 | Reporting & Dashboards

Four Principles of Ethical Data Use

by Jill Engel | Jan 14, 2022 | Data Strategy & Design

Understanding 1st, 2nd, and 3rd-party data for marketing success

by Jill Engel | Dec 3, 2021 | Data Strategy & Design, None

How Marketing Data Should Flow Through Your MarTech Stack – A Precursor to CDP

by Isaac Ferreira | Nov 12, 2021 | Customer Data Platform Implementation, MarTech Optimization, Technology & Data Architecture

How to Conduct A Go-to-Market Strategy Workshop

by JT Bricker | Nov 12, 2021 | Go-to-Market Strategy Development

AMPscript Pitfalls to Avoid in Salesforce Marketing Cloud

by Mike Knight | Nov 12, 2021 | Digital Asset Creation

Center of Excellence: The Tool of Great Marketing Teams

by Kim Allen | Nov 11, 2021 | Marketing Performance Management

Top 5 Reasons Why Your Email Open Rates May Be Falling

by Kathryn Barrett | Nov 9, 2021 | Testing & Optimization

5 Interview Questions to Ask Your Next Marketing Automation Hire

by Natsha Ness | Nov 9, 2021 | Recruiting & Hiring

Blacklists or Blocklists Every B2B Enterprise Email Marketer Should Avoid

by Chris Arrendale | Nov 9, 2021 | Compliance & Deliverability