Technology & Data Architecture
As marketers, we know how crucial it is to offer customer-centric products and services delivered in a seamless user ...
From capturing cart abandonment and browsing interests to tracking newsletter sign-ups, an organization must ...
As a marketer, I know how important it is to stay ahead of the curve and make data-driven decisions. That’s why ...
The age of mass marketing is long gone. In today’s fast-paced, digital landscape, personalization is the key to ...
As a marketing professional, I am always on the lookout for new ways to improve my marketing strategies and drive ...
We recently sat down with Rick Craig, on our TechOps team, to get the inside scoop on the top 5 updates to look out for in the upcoming SFDC Summer ...
If you’re looking to elevate your marketing game, it’s essential to stay updated with the latest ...
Customer Data Platforms (CDPs) can be incredibly valuable to B2B organizations, but there’s a catch – they ...
A company’s brand is only as strong as the experience it creates across the entire customer lifecycle, and ...
With the ever-growing number of marketing tools and platforms currently available, it’s not uncommon for a marketing technology (martech) stack ...
We’ve all heard the saying, “No one gets fired for choosing IBM.” But in consulting various organizations on ...
CDPs are marketer-managed systems designed to collect customer data from all sources and build unique, unified ...
Your marketing efforts are only as strong as the quality of your data, and with marketing budgets tightening up, it ...
As we find ourselves thigh-deep in the last quarter of the year, it’s wise to look ahead and consider what comes ...
Many companies are facing a challenging business problem. They have invested a lot of time, effort and money into ...
Employees, leadership, and executives need a common understanding when it comes to talking about data. In the same ...
Acquiring and leveraging customer data continues to be enticing to business leaders, as consumer behaviors have been ...
Data is the lifeblood of organizational success in ...
Following best practices for email sign-ups starts before you’ve even sent your first message. When you’re building an audience with a ...
Following best practices for email sign-ups starts before you’ve even sent your first message. When you’re building an audience with a ...
Most customer-focused organizations recognize the immense value of the deluge of customer data being collected. These ...
Recent changes to privacy regulations have highlighted that the need for Marketers to continue to encourage their organizations to collect and ...
Over the past couple of years, our organization has used Power BI to build several self-serve analytics dashboards for our clients. For those of you ...
Over the past couple of years, our organization has used Power BI to build several self-serve analytics dashboards for our clients. For those of you ...
Have you ever thought about the data your company collects on any given day? When companies collect a large amount of ...
Migrating ESPs is like moving. Nobody wants to meticulously pack, box, and label the entire contents of their home ...
The 360-degree view of a customer continues to be the crowning glory for modern marketing organizations and the ...
As we head into the new year, a sense of normalcy is beginning to reign, at least here in Ontario. People are talking about returning to work and ...
As we head into the new year, a sense of normalcy is beginning to reign, at least here in Ontario. People are talking about returning to work and ...
Marketers are rarely data experts, but the best marketers I know have a keen handle on their data. I’ve personally ...
