Technology & Data Architecture
Your marketing efforts are only as strong as the quality of your data, and with marketing budgets tightening up, it ...
As we find ourselves thigh-deep in the last quarter of the year, it’s wise to look ahead and consider what comes ...
Many companies are facing a challenging business problem. They have invested a lot of time, effort and money into ...
Employees, leadership, and executives need a common understanding when it comes to talking about data. In the same ...
Acquiring and leveraging customer data continues to be enticing to business leaders, as consumer behaviors have been ...
Customer Data Platforms (CDPs) can be incredibly valuable to B2B organizations, but there’s a catch – they ...
When it comes to Customer Data Platforms (CDPs), many B2B organizations have more questions than answers. While most ...
Data is the lifeblood of organizational success in ...
Following best practices for email sign-ups starts before you’ve even sent your first message. When you’re building an audience with a ...
Following best practices for email sign-ups starts before you’ve even sent your first message. When you’re building an audience with a ...
Most customer-focused organizations recognize the immense value of the deluge of customer data being collected. These ...
Recent changes to privacy regulations have highlighted that the need for Marketers to continue to encourage their organizations to collect and ...
We’ve all heard the saying, “No one gets fired for choosing IBM.” But in consulting various organizations on ...
Over the past couple of years, our organization has used Power BI to build several self-serve analytics dashboards for our clients. For those of you ...
Over the past couple of years, our organization has used Power BI to build several self-serve analytics dashboards for our clients. For those of you ...
Have you ever thought about the data your company collects on any given day? When companies collect a large amount of ...
Migrating ESPs is like moving. Nobody wants to meticulously pack, box, and label the entire contents of their home ...
The 360-degree view of a customer continues to be the crowning glory for modern marketing organizations and the ...
As we head into the new year, a sense of normalcy is beginning to reign, at least here in Ontario. People are talking about returning to work and ...
As we head into the new year, a sense of normalcy is beginning to reign, at least here in Ontario. People are talking about returning to work and ...
Marketers are rarely data experts, but the best marketers I know have a keen handle on their data. I’ve personally ...
