Analytics Ecosystem

9 Steps to Execute an Enterprise Marketing Data Audit

In today’s world, marketers crave immediate access to endless customer data at their fingertips. While we can ...

MarTech Optimization

What’s Hot in Salesforce Winter ’24: A Comprehensive Breakdown

According to Gartner,

Data Science & Modeling

Bias in Machine Learning

The typical person interacts with Machine Learning (ML) applications dozens, or even hundreds, of times every day, often without even realizing it. ...

Analytics Ecosystem

BlueConic: Digital Data Ingestion

BlueConic is a customer data platform (CDP) with significant capabilities for collecting and activating first-party ...

Analytics Ecosystem

Predictive Marketing: Unlocking the Potential of Einstein AI in Salesforce Marketing Cloud

Predictive marketing is an increasingly essential aspect of modern business strategy. As the digital landscape ...

Digital Transformation Roadmap

Tackling Technical Debt: Empowering Marketers to Overcome its Impact

As marketers, we know how crucial it is to offer customer-centric products and services delivered in a seamless user ...

Audience Intelligence

Adobe Experience Platform Real-Time CDP: Digital Data Ingestion

From capturing cart abandonment and browsing interests to tracking newsletter sign-ups, an organization must ...

Analytics Ecosystem

Einstein AI Analytics: Uncovering Insights and Optimizing Marketing Performance in Salesforce Marketing Cloud

As a marketer, I know how important it is to stay ahead of the curve and make data-driven decisions. That’s why ...

Customer Marketing

AI-Powered Personalization: Boosting Customer Engagement with Einstein in Salesforce Marketing Cloud

The age of mass marketing is long gone. In today’s fast-paced, digital landscape, personalization is the key to ...

Customer Marketing

Harnessing the Power of AI: Enhancing Salesforce Marketing Cloud with Einstein for Data-Driven Results

As a marketing professional, I am always on the lookout for new ways to improve my marketing strategies and drive ...

MarTech Optimization

Top 5 New Features in Salesforce for the Summer 23 Release

We recently sat down with Rick Craig, on our TechOps team, to get the inside scoop on the top 5 updates to look out for in the upcoming SFDC Summer ...

Campaign Performance

Unleash the Power of Salesforce Marketing Cloud Engagement: Top 5 Exciting Summer ’23 Updates You Can’t Miss

If you’re looking to elevate your marketing game, it’s essential to stay updated with the latest ...

Data Science & Modeling

First Party Data Trends

The majority of today’s best marketing is

Customer Data Platform Implementation

4 Signs it’s Time to Invest in a CDP

Customer Data Platforms (CDPs) can be incredibly valuable to B2B organizations, but there’s a catch – they ...

Brand Strategy

How Marketing Technology Supports Your Brand

Explore how tech and strategy intertwine with insights from our custom technology evaluation solution,

MarTech Optimization

10 Tell Tale Signs Your Marketing Technology Stack is in Trouble

With the ever-growing number of marketing tools and platforms currently available, it’s not uncommon for a marketing technology (martech) stack ...

Technology & Data Architecture

How To Choose The Right B2B Marketing Technology For Your Company

We’ve all heard the saying, “No one gets fired for choosing IBM.” But in consulting various organizations on ...

Customer Data Platform Implementation

10 Questions You Need to Ask CDP Vendors

CDPs are marketer-managed systems designed to collect customer data from all sources and build unique, unified ...

Data Strategy & Design

Data Hygiene and Why it Matters

Your marketing efforts are only as strong as the quality of your data, and with marketing budgets tightening up, it ...

Customer Marketing

What’s Next in 2023? Here’s a Roundup of Predictions From our Team

As we find ourselves thigh-deep in the last quarter of the year, it’s wise to look ahead and consider what comes ...

Data Science & Modeling

Customer Churn and Why Your Model Isn’t Working

Many companies are facing a challenging business problem. They have invested a lot of time, effort and money into ...

Analytics Ecosystem

The Importance Of Data Literacy Across The Organization

Employees, leadership, and executives need a common understanding when it comes to talking about data. In the same ...

Data Science & Modeling

Are Your Data Analysts Really Analyzing?

Acquiring and leveraging customer data continues to be enticing to business leaders, as consumer behaviors have been ...

Analytics Ecosystem

The Importance of Data Fluidity

Data is the lifeblood of organizational success in ...

Technology Architecture & Design

Quiz: Are You Ready For A CDP?

Data Strategy & Design

Best Email Subscription Practices

Following best practices for email sign-ups starts before you’ve even sent your first message. When you’re building an audience with a ...

Data Strategy & Design

Three Steps to Make Your Company Data Literate

Following best practices for email sign-ups starts before you’ve even sent your first message. When you’re building an audience with a ...

Customer Data Platform Implementation

The Top 6 Characteristics of the Ideal CDP Partner

Most customer-focused organizations recognize the immense value of the deluge of customer data being collected. These ...

Data Strategy & Design

How to Get More Value from Your Data Analysts

Recent changes to privacy regulations have highlighted that the need for Marketers to continue to encourage their organizations to collect and ...

Data Science & Modeling

Pros and Cons of Microsoft Power BI – An Analyst’s Perspective

Over the past couple of years, our organization has used Power BI to build several self-serve analytics dashboards for our clients. For those of you ...

Technology Architecture & Design

The 5 Types of Email Service Providers Every Enterprise Company Should Know About

Over the past couple of years, our organization has used Power BI to build several self-serve analytics dashboards for our clients. For those of you ...

Data Strategy & Design

Four Principles of Ethical Data Use

Have you ever thought about the data your company collects on any given day? When companies collect a large amount of ...

Technology Strategy

ESP Migration Checklist 101

Migrating ESPs is like moving. Nobody wants to meticulously pack, box, and label the entire contents of their home ...

Data Strategy & Design

Understanding 1st, 2nd, and 3rd-party data for marketing success

The 360-degree view of a customer continues to be the crowning glory for modern marketing organizations and the ...

Analytics Ecosystem

Data-Driven Marketers, Welcome to the Next Normal

As we head into the new year, a sense of normalcy is beginning to reign, at least here in Ontario. People are talking about returning to work and ...

Customer Data Platform Implementation

Customer Data Platform (CDP) Vendor Comparison Tool

As we head into the new year, a sense of normalcy is beginning to reign, at least here in Ontario. People are talking about returning to work and ...

Customer Data Platform Implementation

How Marketing Data Should Flow Through Your MarTech Stack – A Precursor to CDP

Marketers are rarely data experts, but the best marketers I know have a keen handle on their data. I’ve personally ...

Business Intelligence

Understanding Salesforce Marketing Contacts

Originally authored by Chester Bullock

Compliance & Governance

What Are DMARC, DKIM, and SPF?

DMARC, DKIM, and SPF represent more than technical email setup. If ignored or incorrectly configured, they negatively ...

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