Customer Data Platform Implementation

10 Questions You Need to Ask CDP Vendors

When it comes to Customer Data Platforms (CDPs), many B2B organizations have more questions than answers. While most ...

Analytics Ecosystem

The Importance of Data Fluidity

Data is the lifeblood of organizational success in ...

Technology Architecture & Design

Quiz: Are You Ready For A CDP?

Data Strategy & Design

Best Email Subscription Practices

Following best practices for email sign-ups starts before you’ve even sent your first message. When you’re building an audience with a ...

Data Strategy & Design

Three Steps to Make Your Company Data Literate

Following best practices for email sign-ups starts before you’ve even sent your first message. When you’re building an audience with a ...

Customer Data Platform Implementation

The Top 6 Characteristics of the Ideal CDP Partner

Most customer-focused organizations recognize the immense value of the deluge of customer data being collected. These ...

Data Strategy & Design

How to Get More Value from Your Data Analysts

Recent changes to privacy regulations have highlighted that the need for Marketers to continue to encourage their organizations to collect and ...

Technology & Data Architecture

How To Choose The Right B2B Marketing Technology For Your Company

We’ve all heard the saying, “No one gets fired for choosing IBM.” But in consulting various organizations on ...

Data Science & Modeling

Pros and Cons of Microsoft Power BI – An Analyst’s Perspective

Over the past couple of years, our organization has used Power BI to build several self-serve analytics dashboards for our clients. For those of you ...

Technology Architecture & Design

The 5 Types of Email Service Providers Every Enterprise Company Should Know About

Over the past couple of years, our organization has used Power BI to build several self-serve analytics dashboards for our clients. For those of you ...

Data Strategy & Design

Four Principles of Ethical Data Use

Have you ever thought about the data your company collects on any given day? When companies collect a large amount of ...

Technology Strategy

ESP Migration Checklist 101

Migrating ESPs is like moving. Nobody wants to meticulously pack, box, and label the entire contents of their home ...

Data Strategy & Design

Understanding 1st, 2nd, and 3rd-party data for marketing success

The 360-degree view of a customer continues to be the crowning glory for modern marketing organizations and the ...

Analytics Ecosystem

Data-Driven Marketers, Welcome to the Next Normal

As we head into the new year, a sense of normalcy is beginning to reign, at least here in Ontario. People are talking about returning to work and ...

Customer Data Platform Implementation

Customer Data Platform (CDP) Vendor Comparison Tool

As we head into the new year, a sense of normalcy is beginning to reign, at least here in Ontario. People are talking about returning to work and ...

Customer Data Platform Implementation

How Marketing Data Should Flow Through Your MarTech Stack – A Precursor to CDP

Marketers are rarely data experts, but the best marketers I know have a keen handle on their data. I’ve personally ...

Business Intelligence

Understanding Salesforce Marketing Contacts

Originally authored by Chester Bullock

Compliance & Governance

What Are DMARC, DKIM, and SPF?

DMARC, DKIM, and SPF represent more than technical email setup. If ignored or incorrectly configured, they negatively ...

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