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3 Predictions About How B2B & B2C Teams Will Operate in 2024

3 Predictions About How B2B & B2C Teams Will Operate in 2024

by Arturo Mendiola | Jan 6, 2024 | Brand Strategy, Go-to-Market Strategy Development

10 Tips & Tricks for Leveraging In-App Messaging in Braze

10 Tips & Tricks for Leveraging In-App Messaging in Braze

by Karen Leibowitz | Dec 7, 2023 | Customer Marketing, Go-to-Market Strategy Development, Journey Mapping, MarTech Optimization

Dispelling 5 Myths about AI in Marketing

Dispelling 5 Myths about AI in Marketing

by Michael Helfin | Nov 2, 2023 | Digital Transformation Roadmap, Journey Mapping, MarTech Optimization, Messaging & Positioning

ChatGPT Pros and Cons for Generating Marketing Content

ChatGPT Pros and Cons for Generating Marketing Content

by Michael Helfin | Jun 12, 2023 | Copywriting & Messaging, Digital Asset Creation, Messaging & Positioning, Sales Enablement

Adobe Experience Platform Real-Time CDP: Digital Data Ingestion

Adobe Experience Platform Real-Time CDP: Digital Data Ingestion

by Edin Campara | May 26, 2023 | Audience Intelligence, Journey Mapping, MarTech Optimization, Technology & Data Architecture

How to Choose Between AJO, Marketo, and Adobe Campaign

How to Choose Between AJO, Marketo, and Adobe Campaign

by Shift Paradigm | May 19, 2023 | Customer lifecycle, Customer Marketing, Journey Mapping, Product Strategy

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