Customer lifecycle

Customer Lifetime Value – Putting a Price on Profit Potential

Take a look at your current customers. How well do you understand their value? Do you know how much revenue they ...

Customer lifecycle

How to Really Fulfill the Promise of Customer Centricity

In the last two years, everything has changed in digital marketing. Not only was there the obvious (the pandemic and ...

Customer lifecycle

The Quick and Dirty of the Marketo Lead Lifecycle

Marketing terms evolve quickly and without any governing body to help organize, vet and evangelize for them. The ...

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