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Predictive Analytics: Anticipating Customer Behavior and Optimizing Strategies

by John Shelton | Apr 10, 2024 | AI, Analytics Ecosystem, Customer lifecycle, Data Strategy & Design

How to Choose Between AJO, Marketo, and Adobe Campaign

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New Braze Early Access Features We Love 2023

by Michael Helfin | Feb 13, 2023 | Customer lifecycle, Journey Mapping, MarTech Optimization