Customer lifecycle - Shift Paradigm

Go To Market Strategy
Develop an informed strategy powered by rich customer data, market insight, and organizational goals.
Technology & Data
Digitally transform around the customer experience via technology while orchestrating data to inform and automate engagement.
Revenue Operations
Connect strategy to execution through informed processes, aligned technology and well-positioned teams to propel growth.
Performance
Augment your team, plan and activate campaigns, and constantly optimize for performance.
Case Studies
Uncover the uncommon results we’ve been able to accomplish together, with our best-in-class customers.

SaaS & Technology
Achieve growth with performance marketing solutions that move at the pace of technology.
Healthcare & Medtech
Accelerate your digital transformation journey to facilitate commercial effectiveness.
Business Services
Enable your people and partners with growth-focused tools and services.
Education
Control the applicant funnel and propel your institution into the digital future.
Other Considered Purchase B2B
Innovate your marketing investment and demonstrate real returns.
B2C
Build customer profiles, orchestrate data, and automate a customer experience that drives growth.

Customer lifecycle

Customer lifecycle

Customer Lifetime Value – Putting a Price on Profit Potential

Take a look at your current customers. How well do you understand their value? Do you know how much revenue they ...

Customer lifecycle

How to Really Fulfill the Promise of Customer Centricity

In the last two years, everything has changed in digital marketing. Not only was there the obvious (the pandemic and ...

Customer lifecycle

The Quick and Dirty of the Marketo Lead Lifecycle

Marketing terms evolve quickly and without any governing body to help organize, vet and evangelize for them. The ...