Customer lifecycle
AI-Driven Segmentation: Refining Audience Targeting with Salesforce Einstein and Marketing Cloud
In the fast-paced, ever-shifting landscape of the digital world, a fresh protagonist has emerged: AI-driven ...
Analytics Ecosystem
Einstein AI Analytics: Uncovering Insights and Optimizing Marketing Performance in Salesforce Marketing Cloud
As a marketer, I know how important it is to stay ahead of the curve and make data-driven decisions. That’s why ...
Customer lifecycle
How to Choose Between AJO, Marketo, and Adobe Campaign
Are you feeling overwhelmed by the endless marketing automation options out there? As the world of
Customer lifecycle
Breaking Down Technical and Organizational Silos with Adobe Journey Optimizer
Understanding customer behavior,
Customer lifecycle
New Braze Early Access Features We Love 2023
Shift Paradigm’s Technology Operations Strategist, Michael Helfin is back with more exciting news on the ...
Customer lifecycle
How to Really Fulfill the Promise of Customer Centricity
In the last two years, everything has changed in digital marketing. Not only was there the obvious (the pandemic and ...
Customer lifecycle
Customer Lifetime Value – Putting a Price on Profit Potential
Take a look at your current customers. How well do you understand their value? Do you know how much revenue they ...
Customer lifecycle
The Quick and Dirty of the Marketo Lead Lifecycle
Marketing terms evolve quickly and without any governing body to help organize, vet and evangelize for them. The ...
