Customer lifecycle

AI-Driven Segmentation: Refining Audience Targeting with Salesforce Einstein and Marketing Cloud

In the fast-paced, ever-shifting landscape of the digital world, a fresh protagonist has emerged: AI-driven ...

Analytics Ecosystem

Einstein AI Analytics: Uncovering Insights and Optimizing Marketing Performance in Salesforce Marketing Cloud

As a marketer, I know how important it is to stay ahead of the curve and make data-driven decisions. That’s why ...

Customer lifecycle

How to Choose Between AJO, Marketo, and Adobe Campaign

Are you feeling overwhelmed by the endless marketing automation options out there? As the world of

Customer lifecycle

Breaking Down Technical and Organizational Silos with Adobe Journey Optimizer

Understanding customer behavior,

Customer lifecycle

New Braze Early Access Features We Love 2023

Shift Paradigm’s Technology Operations Strategist, Michael Helfin is back with more exciting news on the ...

Customer lifecycle

How to Really Fulfill the Promise of Customer Centricity

In the last two years, everything has changed in digital marketing. Not only was there the obvious (the pandemic and ...

Customer lifecycle

Customer Lifetime Value – Putting a Price on Profit Potential

Take a look at your current customers. How well do you understand their value? Do you know how much revenue they ...

Customer lifecycle

The Quick and Dirty of the Marketo Lead Lifecycle

Marketing terms evolve quickly and without any governing body to help organize, vet and evangelize for them. The ...

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