Audience Intelligence
Adobe Experience Platform Real-Time CDP: Digital Data Ingestion
From capturing cart abandonment and browsing interests to tracking newsletter sign-ups, an organization must ...
Campaign Performance
The Value of Implementing an Email Preference Center
B2B and B2C Marketers have been using email marketing as an essential and proven tool for their brand to effectively ...
Brand Strategy
How to Incorporate SMS into Your Marketing Strategy
SMS (Short Message Service) can ...
Campaign Strategy Development
Accelerate Your Customer Journey Orchestration with Adobe Journey Optimizer
Adobe Journey Optimizer (AJO) is ...
Customer lifecycle
How to Choose Between AJO, Marketo, and Adobe Campaign
Are you feeling overwhelmed by the endless marketing automation options out there? As the world of
Customer lifecycle
Breaking Down Technical and Organizational Silos with Adobe Journey Optimizer
Understanding customer behavior,
Customer lifecycle
New Braze Early Access Features We Love 2023
Shift Paradigm’s Technology Operations Strategist, Michael Helfin is back with more exciting news on the ...
Campaign Performance
Journey Orchestration: 6 Ways Adobe Journey Optimizer Helps Your Company
For businesses looking to create and manage more personalized experiences with their customers there are numerous marketing journey orchestration ...
Customer lifecycle
The Quick and Dirty of the Marketo Lead Lifecycle
Marketing terms evolve quickly and without any governing body to help organize, vet and evangelize for them. The ...
