Revenue Operations
Your marketing efforts are only as strong as the quality of your data, and with marketing budgets tightening up, it ...
As we find ourselves thigh-deep in the last quarter of the year, it’s wise to look ahead and consider what comes ...
The role of marketing is changing. To be successful, marketing leaders must be able to adapt and evolve with the ...
As businesses go through acquisitions/mergers and look to expand into new markets, often the organization shifts ...
When it comes to Customer Data Platforms (CDPs), many B2B organizations have more questions than answers. While most ...
Take a look at your current customers. How well do you understand their value? Do you know how much revenue they ...
In the last two years, everything has changed in digital marketing. Not only was there the obvious (the pandemic and ...
At Shift Paradigm, we believe investing in employee education and training pays off in better service for our ...
As a digital platform architect for Shift Paradigm, Heather McCullough is a subject matter expert in Salesforce ...
While variability always exists between organizations—and therefore variability in their technology ...
While variability always exists between organizations—and therefore variability in their technology ...
Marketers are rarely data experts, but the best marketers I know have a keen handle on their data. I’ve personally ...
Apple introduced new privacy features at its annual Worldwide Developer Conference in June, and they will have an ...
The term Center of Excellence (COE) seems like it only applies to large organizations, but in our experience with ...
This is part 1 of a 2-part series from Chris Arrendale. To view part 2 of this series please see ‘
Most people hiring for marketing automation experts don’t have the platform expertise to uncover a true expert from ...
Marketing terms evolve quickly and without any governing body to help organize, vet and evangelize for them. The ...
DMARC, DKIM, and SPF represent more than technical email setup. If ignored or incorrectly configured, they negatively ...
