Revenue Operations
Common trends have surfaced throughout many assessments and
These days, we’re hearing a lot about restructuring and creating specialized teams to work faster, often leading ...
Email marketing is an essential part of an organization’s marketing strategy. Even more important are the metrics ...
As marketers, we know how crucial it is to offer customer-centric products and services delivered in a seamless user ...
In the fast-paced, ever-shifting landscape of the digital world, a fresh protagonist has emerged: AI-driven ...
From capturing cart abandonment and browsing interests to tracking newsletter sign-ups, an organization must ...
As a marketer, I know how important it is to stay ahead of the curve and make data-driven decisions. That’s why ...
Are you feeling overwhelmed by the endless marketing automation options out there? As the world of
The age of mass marketing is long gone. In today’s fast-paced, digital landscape, personalization is the key to ...
As a marketing professional, I am always on the lookout for new ways to improve my marketing strategies and drive ...
In a world where businesses are continuously striving to create impactful content that resonates with their ...
We recently sat down with Rick Craig, on our TechOps team, to get the inside scoop on the top 5 updates to look out for in the upcoming SFDC Summer ...
As businesses go through acquisitions/mergers and look to expand into new markets, often the organization shifts ...
A company’s brand is only as strong as the experience it creates across the entire customer lifecycle, and ...
With the ever-growing number of marketing tools and platforms currently available, it’s not uncommon for a marketing technology (martech) stack ...
Understanding customer behavior,
Shift Paradigm’s Technology Operations Strategist, Michael Helfin is back with more exciting news on the ...
For businesses looking to create and manage more personalized experiences with their customers there are numerous marketing journey orchestration ...
CDPs are marketer-managed systems designed to collect customer data from all sources and build unique, unified ...
Your marketing efforts are only as strong as the quality of your data, and with marketing budgets tightening up, it ...
As we find ourselves thigh-deep in the last quarter of the year, it’s wise to look ahead and consider what comes ...
In the last two years, everything has changed in digital marketing. Not only was there the obvious (the pandemic and ...
Take a look at your current customers. How well do you understand their value? Do you know how much revenue they ...
At Shift Paradigm, we believe investing in employee education and training pays off in better service for our ...
As a digital platform architect for Shift Paradigm, Heather McCullough is a subject matter expert in Salesforce ...
While variability always exists between organizations—and therefore variability in their technology ...
While variability always exists between organizations—and therefore variability in their technology ...
Marketers are rarely data experts, but the best marketers I know have a keen handle on their data. I’ve personally ...
Apple introduced new privacy features at its annual Worldwide Developer Conference in June, and they will have an ...
The term Center of Excellence (COE) seems like it only applies to large organizations, but in our experience with ...
This is part 1 of a 2-part series from Chris Arrendale. To view part 2 of this series please see ‘
Most people hiring for marketing automation experts don’t have the platform expertise to uncover a true expert from ...
Marketing terms evolve quickly and without any governing body to help organize, vet and evangelize for them. The ...
DMARC, DKIM, and SPF represent more than technical email setup. If ignored or incorrectly configured, they negatively ...
