Analytics Ecosystem
9 Steps to Execute an Enterprise Marketing Data Audit
In today’s world, marketers crave immediate access to endless customer data at their fingertips. While we can ...
Analytics Ecosystem
BlueConic: Digital Data Ingestion
BlueConic is a customer data platform (CDP) with significant capabilities for collecting and activating first-party ...
Analytics Ecosystem
Predictive Marketing: Unlocking the Potential of Einstein AI in Salesforce Marketing Cloud
Predictive marketing is an increasingly essential aspect of modern business strategy. As the digital landscape ...
Analytics Ecosystem
Einstein AI Analytics: Uncovering Insights and Optimizing Marketing Performance in Salesforce Marketing Cloud
As a marketer, I know how important it is to stay ahead of the curve and make data-driven decisions. That’s why ...
Analytics Ecosystem
The Importance Of Data Literacy Across The Organization
Employees, leadership, and executives need a common understanding when it comes to talking about data. In the same ...
Analytics Ecosystem
The Importance of Data Fluidity
Data is the lifeblood of organizational success in ...
Analytics Ecosystem
Data-Driven Marketers, Welcome to the Next Normal
As we head into the new year, a sense of normalcy is beginning to reign, at least here in Ontario. People are talking about returning to work and ...
