Marketing ROI: A Simple Guide to Marketing Attribution Tracking

by Natsha Ness | Feb 13, 2025 | Analytics Ecosystem, Attribution, Business Intelligence, Customer lifecycle, Data Science & Modeling, Data Strategy & Design, Reporting & Dashboards

Predictive Analytics: Anticipating Customer Behavior and Optimizing Strategies

by John Shelton | Apr 10, 2024 | AI, Analytics Ecosystem, Customer lifecycle, Data Strategy & Design

9 Steps to Execute an Enterprise Marketing Data Audit

by Natsha Ness | Nov 27, 2023 | Analytics Ecosystem, Data Strategy & Design, Technology & Data Architecture

Best Practices in BlueConic Digital Data Ingestion

by Edin Campara | Jul 21, 2023 | Analytics Ecosystem, Customer Data Platform Implementation, Data Strategy & Design, Technology Architecture & Design

Predictive Marketing: Unlocking the Potential of Einstein AI in Salesforce Marketing Cloud

by Devin Bendig | Jun 7, 2023 | Analytics Ecosystem, Data Science & Modeling, Technology & Data Architecture, Technology Strategy

The Importance of Data Fluidity

by Emma Warrillow | Aug 29, 2022 | Analytics Ecosystem, Data Strategy & Design, Technology & Data Architecture