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Beyond Traditional CMS: How Adobe Edge Delivery Delivers on Speed and Performance

Beyond Traditional CMS: How Adobe Edge Delivery Delivers on Speed and Performance

by Art Golk | Feb 18, 2025 | Digital Asset Creation, Marketing Performance Management, Technology Strategy

Marketing ROI: A Simple Guide to Marketing Attribution Tracking

Marketing ROI: A Simple Guide to Marketing Attribution Tracking

by Natsha Ness | Feb 13, 2025 | Analytics Ecosystem, Attribution, Business Intelligence, Customer lifecycle, Data Science & Modeling, Data Strategy & Design, Reporting & Dashboards

Inheriting a Marketo Instance: Where to Start & How to Improve

Inheriting a Marketo Instance: Where to Start & How to Improve

by Beth Corby | Dec 5, 2024 | Marketing Automation Platforms, MarTech Optimization, Shift Insights, Technology Strategy

Migrating Marketing Automation Platforms in the Age of AI

Migrating Marketing Automation Platforms in the Age of AI

by Beth Facette Dent | Nov 5, 2024 | AI, Data Strategy & Design, Marketing Automation Platforms, MarTech Optimization

Keeping Your Lead Management Flowing: Why Optimization Matters

Keeping Your Lead Management Flowing: Why Optimization Matters

by Erica Sante | Nov 5, 2024 | Customer lifecycle, Lead Management, MarTech Optimization, Segmentation & Prioritization, Technology Architecture & Design

AI in MarTech: 11 Platforms Transforming Customer Experiences

AI in MarTech: 11 Platforms Transforming Customer Experiences

by Stefana Simmons | Oct 11, 2024 | AI, Digital Transformation Roadmap, MarTech Optimization, Technology Architecture & Design, Uncategorized

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