Squiggly is the New Linear: Navigating Complex Lead Lifecycles

by Kim Allen | May 19, 2025 | Customer lifecycle, Customer Relationship Management, Data Strategy & Design, Lead Management, Salesforce, Technology Strategy

Love it or List it, Marketing Automation Platform (MAP) Edition

by Kim Allen | Mar 26, 2025 | MarTech Optimization, Needs & Gap Analysis, Platform Migration & Implementation, Process & Workflow Design, Technology Architecture & Design, Technology Rollouts, Technology Strategy

Building a Future-Proof B2B MarTech Stack: Essential Tools for Each Revenue Stage

by Isaac Ferreira | Feb 20, 2025 | Data Strategy & Design, MarTech Optimization, Needs & Gap Analysis, Technology Architecture & Design, Technology Strategy

Beyond Traditional CMS: How Adobe Edge Delivery Delivers on Speed and Performance

by Art Golk | Feb 18, 2025 | Digital Asset Creation, Marketing Performance Management, Technology Strategy

Inheriting a Marketo Instance: Where to Start & How to Improve

by Beth Corby | Dec 5, 2024 | Marketing Automation Platforms, MarTech Optimization, Shift Insights, Technology Strategy

We Didn’t Waste Our Money Preparing For The Cookie Apocalypse

by Isaac Ferreira | Jul 30, 2024 | Technology & Data Architecture, Technology Strategy