Tackling Technical Debt: Empowering Marketers to Overcome its Impact

by Natsha Ness | Jun 5, 2023 | Digital Transformation Roadmap, MarTech Optimization, Technology Architecture & Design, Technology Strategy

How to Choose Between AJO, Marketo, and Adobe Campaign

by Shift Paradigm | May 19, 2023 | Customer lifecycle, Customer Marketing, Journey Mapping, Product Strategy

Adobe Journey Optimizer (AJO): An Art Director’s Perspective

by Maggie Biernacki | May 5, 2023 | Creative Design & Development, Digital Asset Creation, Digital Media, MarTech Optimization

Decentralized Marketing and the COE That Holds it Together

by Kim Allen | Mar 29, 2023 | Organizational Design

How Marketing Technology Supports Your Brand

by Natsha Ness | Mar 14, 2023 | Brand Strategy, MarTech Optimization, Technology Strategy

10 Telltale Signs Your Marketing Technology Stack is in Trouble

by Natsha Ness | Feb 26, 2023 | MarTech Optimization, Technology & Data Architecture, Technology Strategy