The Secret to Successful Enterprise Tech? Change Management

by Christina Mastrocola | Mar 26, 2025 | AI, Change Management, MarTech Optimization, Needs & Gap Analysis, Revenue Operations, ROI, Technology Rollouts

AI is the New OS: Prepare for a Marketing Revolution

by Arturo Mendiola | Mar 25, 2025 | AI, Audience Intelligence, Data Strategy & Design, Digital Transformation Roadmap, Shift Insights, Technology & Data Architecture, Technology Architecture & Design

Migrating Marketing Automation Platforms in the Age of AI

by Natsha Ness | Nov 5, 2024 | AI, Data Strategy & Design, Marketing Automation Platforms, MarTech Optimization

AI in MarTech: 11 Platforms Transforming Customer Experiences

by Stefana Simmons | Oct 11, 2024 | AI, Digital Transformation Roadmap, MarTech Optimization, Technology Architecture & Design, Uncategorized

CEO Of Shift Paradigm Liz Ross Shares Why Organizations Need to Spend Less on AI Technology and More on Strategy

by Shift Paradigm | Sep 20, 2024 | AI, Shift News, Technology & Data Architecture

Personalization at Scale: How AI Enhances Customer Engagement

by Kim Allen | May 5, 2024 | AI, Audience Intelligence, Brand Strategy, Customer Marketing, Segmentation & Prioritization