Decentralized Marketing and the COE That Holds it Together

by Kim Allen | Mar 29, 2023 | Organizational Design

4 Signs it’s Time to Invest in a CDP

by Edin Campara | Mar 23, 2023 | Customer Data Platform Implementation, Technology Strategy

Customer Marketing Framework: A Blueprint for Success

by JT Bricker | Mar 20, 2023 | Customer Marketing

How Marketing Technology Supports Your Brand

by Natsha Ness | Mar 14, 2023 | Brand Strategy, MarTech Optimization, Technology Strategy

KPIs Every Digital Marketer Should Track

by Natsha Ness | Mar 1, 2023 | Campaign Performance, Reporting & Dashboards

10 Telltale Signs Your Marketing Technology Stack is in Trouble

by Michael Helfin | Feb 26, 2023 | MarTech Optimization, Technology & Data Architecture, Technology Strategy

New Braze Early Access Features We Love 2023

by Michael Helfin | Feb 13, 2023 | Customer lifecycle, Journey Mapping, MarTech Optimization

How to Conduct the Perfect Customer Visit

by Natsha Ness | Dec 17, 2022 | Customer Marketing

What you need to know about the Consumer Data Protection Act

by Chris Arrendale | Dec 16, 2022 | Compliance & Deliverability

10 Questions You Need to Ask CDP Vendors

by Isaac Ferreira | Dec 16, 2022 | Customer Data Platform Implementation, MarTech Optimization, Technology & Data Architecture, Technology Strategy