Squiggly is the New Linear: Navigating Complex Lead Lifecycles

by Kim Allen | May 19, 2025 | Customer lifecycle, Customer Relationship Management, Data Strategy & Design, Lead Management, Salesforce, Technology Strategy

Love it or List it, Marketing Automation Platform (MAP) Edition

by Kim Allen | Mar 26, 2025 | MarTech Optimization, Needs & Gap Analysis, Platform Migration & Implementation, Process & Workflow Design, Technology Architecture & Design, Technology Rollouts, Technology Strategy

Marketo Admin Checklist: For Data Cleanliness and Ongoing Maintenance

by Kim Allen | Dec 19, 2024 | Marketing Automation Platforms, MarTech Optimization

How Lead Scoring Can Supercharge Your Pipeline

by Kim Allen | Jul 3, 2024 | Revenue Operations

Personalization at Scale: How AI Enhances Customer Engagement

by Kim Allen | May 5, 2024 | AI, Audience Intelligence, Brand Strategy, Customer Marketing, Segmentation & Prioritization