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Braze Data Platform Unveils a Maturing Vision for Customer Engagement

by Natsha Ness | Aug 28, 2024 | Customer Data Platform Implementation, Customer Marketing, Technology & Data Architecture

Working Towards Loyalty

Working Towards Loyalty

by Cathy Grendus | Jun 21, 2024 | Campaign Performance, Customer lifecycle, Customer Marketing, Journey Mapping, Testing & Optimization

Personalization at Scale: How AI Enhances Customer Engagement

Personalization at Scale: How AI Enhances Customer Engagement

by Kim Allen | May 5, 2024 | AI, Audience Intelligence, Brand Strategy, Customer Marketing, Segmentation & Prioritization

Effectively Leveraging the New Salesforce Consent Data Model

Effectively Leveraging the New Salesforce Consent Data Model

by Rick Craig | Apr 8, 2024 | Compliance & Deliverability, Customer Marketing, MarTech Optimization, Product Strategy

3 Ways to Optimize your Email Program this Spring

3 Ways to Optimize your Email Program this Spring

by Cathy Grendus | Apr 3, 2024 | Campaign Performance, Compliance & Deliverability, Customer Marketing, Journey Mapping, Testing & Optimization

The Simple and Undeniable Power of Driving Growth

The Simple and Undeniable Power of Driving Growth

by Elizabeth Ross | Jan 22, 2024 | Brand Strategy, Customer Marketing, Marketing Performance Management, Technology & Data Architecture

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