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The Benefits of Project Management and Process Governance

by Shift Paradigm | Jul 7, 2023 | Campaign Performance, Marketing Performance Management, Process & Workflow Design

ChatGPT Pros and Cons for Generating Marketing Content

by Natsha Ness | Jun 12, 2023 | Copywriting & Messaging, Digital Asset Creation, Messaging & Positioning, Sales Enablement

How to Choose Between AJO, Marketo, and Adobe Campaign

by Shift Paradigm | May 19, 2023 | Customer lifecycle, Customer Marketing, Journey Mapping, Product Strategy

Adobe Journey Optimizer (AJO): An Art Director’s Perspective

by Maggie Biernacki | May 5, 2023 | Creative Design & Development, Digital Asset Creation, Digital Media, MarTech Optimization

Customer Marketing Framework: A Blueprint for Success

by JT Bricker | Mar 20, 2023 | Customer Marketing

KPIs Every Digital Marketer Should Track

by Natsha Ness | Mar 1, 2023 | Campaign Performance, Reporting & Dashboards

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