The Benefits of Project Management and Process Governance by Shift Paradigm | Jul 7, 2023 | Campaign Performance, Marketing Performance Management, Process & Workflow Design
ChatGPT Pros and Cons for Generating Marketing Content by Natsha Ness | Jun 12, 2023 | Copywriting & Messaging, Digital Asset Creation, Messaging & Positioning, Sales Enablement
How to Choose Between AJO, Marketo, and Adobe Campaign by Shift Paradigm | May 19, 2023 | Customer lifecycle, Customer Marketing, Journey Mapping, Product Strategy
Adobe Journey Optimizer (AJO): An Art Director’s Perspective by Maggie Biernacki | May 5, 2023 | Creative Design & Development, Digital Asset Creation, Digital Media, MarTech Optimization
Customer Marketing Framework: A Blueprint for Success by JT Bricker | Mar 20, 2023 | Customer Marketing
KPIs Every Digital Marketer Should Track by Natsha Ness | Mar 1, 2023 | Campaign Performance, Reporting & Dashboards