Marketers Can Have Their Cake and Eat It Too with Adobe Edge Delivery Services (EDS)

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Personalization at Scale: How AI Enhances Customer Engagement

by Kim Allen | May 5, 2024 | AI, Audience Intelligence, Brand Strategy, Customer Marketing, Segmentation & Prioritization

Effectively Leveraging the New Salesforce Consent Data Model

by Rick Craig | Apr 8, 2024 | Compliance & Deliverability, Customer Marketing, MarTech Optimization, Product Strategy

3 Ways to Optimize your Email Program this Spring

by Cathy Grendus | Apr 3, 2024 | Campaign Performance, Compliance & Deliverability, Customer Marketing, Journey Mapping, Testing & Optimization

How Marketo & 6sense Enable Data Fluidity & Drive Impact

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CMO Guide: Mastering Your First 90 Days

by Arturo Mendiola | Jan 11, 2024 | Marketing Performance Management, Objectives & KPIs