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First Look at Marketo’s New Email Editor

First Look at Marketo’s New Email Editor

by Natsha Ness | Mar 24, 2025 | Email Marketing, Marketing Automation Platforms, Marketo, MarTech Optimization

Marketing ROI: A Simple Guide to Marketing Attribution Tracking

Marketing ROI: A Simple Guide to Marketing Attribution Tracking

by Natsha Ness | Feb 13, 2025 | Analytics Ecosystem, Attribution, Business Intelligence, Customer lifecycle, Data Science & Modeling, Data Strategy & Design, Reporting & Dashboards

Migrating Marketing Automation Platforms in the Age of AI

Migrating Marketing Automation Platforms in the Age of AI

by Natsha Ness | Nov 5, 2024 | AI, Data Strategy & Design, Marketing Automation Platforms, MarTech Optimization

[Infographic] Is your Customer Experience (CX) working with you or against you?

[Infographic] Is your Customer Experience (CX) working with you or against you?

by Natsha Ness | Oct 1, 2024 | Competitive Intelligence, Customer Data Platform Implementation, Customer Experiences, Experience Design

Braze Data Platform Unveils a Maturing Vision for Customer Engagement

by Natsha Ness | Aug 28, 2024 | Customer Data Platform Implementation, Customer Marketing, Technology & Data Architecture

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