First Look at Marketo’s New Email Editor

by Natsha Ness | Mar 24, 2025 | Email Marketing, Marketing Automation Platforms, Marketo, MarTech Optimization

Marketing ROI: A Simple Guide to Marketing Attribution Tracking

by Natsha Ness | Feb 13, 2025 | Analytics Ecosystem, Attribution, Business Intelligence, Customer lifecycle, Data Science & Modeling, Data Strategy & Design, Reporting & Dashboards

[Infographic] Is your Customer Experience (CX) working with you or against you?

by Natsha Ness | Oct 1, 2024 | Competitive Intelligence, Customer Data Platform Implementation, Customer Experiences, Experience Design

Making the Case for Adobe Edge Delivery: How Marketing, Content, and IT Can Work Better Together

by Natsha Ness | Jun 28, 2024 | MarTech Optimization

9 Steps to Execute an Enterprise Marketing Data Audit

by Natsha Ness | Nov 27, 2023 | Analytics Ecosystem, Data Strategy & Design, Technology & Data Architecture