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Migrating Marketing Automation Platforms in the Age of AI

Migrating Marketing Automation Platforms in the Age of AI

by Beth Facette Dent | Nov 5, 2024 | AI, Data Strategy & Design, Marketing Automation Platforms, MarTech Optimization

Keeping Your Lead Management Flowing: Why Optimization Matters

Keeping Your Lead Management Flowing: Why Optimization Matters

by Erica Sante | Nov 5, 2024 | Customer lifecycle, Lead Management, MarTech Optimization, Segmentation & Prioritization, Technology Architecture & Design

AI in MarTech: 11 Platforms Transforming Customer Experiences

AI in MarTech: 11 Platforms Transforming Customer Experiences

by Stefana Simmons | Oct 11, 2024 | AI, Digital Transformation Roadmap, MarTech Optimization, Technology Architecture & Design, Uncategorized

How Lead Scoring Can Supercharge Your Pipeline

How Lead Scoring Can Supercharge Your Pipeline

by Kim Allen | Jul 3, 2024 | Revenue Operations

Making the Case for Adobe Edge Delivery: How Marketing, Content, and IT Can Work Better Together

Making the Case for Adobe Edge Delivery: How Marketing, Content, and IT Can Work Better Together

by Natsha Ness | Jun 28, 2024 | MarTech Optimization

Working Towards Loyalty

Working Towards Loyalty

by Cathy Grendus | Jun 21, 2024 | Campaign Performance, Customer lifecycle, Customer Marketing, Journey Mapping, Testing & Optimization

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