Keeping Your Lead Management Flowing: Why Optimization Matters

by Erica Sante | Nov 5, 2024 | Customer lifecycle, Lead Management, MarTech Optimization, Segmentation & Prioritization, Technology Architecture & Design

AI in MarTech: 11 Platforms Transforming Customer Experiences

by Stefana Simmons | Oct 11, 2024 | AI, Digital Transformation Roadmap, MarTech Optimization, Technology Architecture & Design, Uncategorized

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by Natsha Ness | Oct 1, 2024 | Competitive Intelligence, Customer Data Platform Implementation, Customer Experiences, Experience Design

CEO Of Shift Paradigm Liz Ross Shares Why Organizations Need to Spend Less on AI Technology and More on Strategy

by Shift Paradigm | Sep 20, 2024 | AI, Shift News, Technology & Data Architecture

Braze Data Platform Unveils a Maturing Vision for Customer Engagement

by Natsha Ness | Aug 28, 2024 | Customer Data Platform Implementation, Customer Marketing, Technology & Data Architecture

We Didn’t Waste Our Money Preparing For The Cookie Apocalypse

by Isaac Ferreira | Jul 30, 2024 | Technology & Data Architecture, Technology Strategy

How Lead Scoring Can Supercharge Your Pipeline

by Kim Allen | Jul 3, 2024 | Revenue Operations

Making the Case for Adobe Edge Delivery: How Marketing, Content, and IT Can Work Better Together

by Natsha Ness | Jun 28, 2024 | MarTech Optimization

Working Towards Loyalty

by Cathy Grendus | Jun 21, 2024 | Campaign Performance, Customer lifecycle, Customer Marketing, Journey Mapping, Testing & Optimization

Marketo Engage 2024 Enhancements: Unlock the Power of Innovation

by Scott MacGregor | May 31, 2024 | MarTech Optimization