CEO Of Shift Paradigm Liz Ross Shares Why Organizations Need to Spend Less on AI Technology and More on Strategy

by Shift Paradigm | Sep 20, 2024 | AI, Shift News, Technology & Data Architecture

Braze Data Platform Unveils a Maturing Vision for Customer Engagement

by Natsha Ness | Aug 28, 2024 | Customer Data Platform Implementation, Customer Marketing, Technology & Data Architecture

We Didn’t Waste Our Money Preparing For The Cookie Apocalypse

by Isaac Ferreira | Jul 30, 2024 | Technology & Data Architecture, Technology Strategy

How Lead Scoring Can Supercharge Your Pipeline

by Kim Allen | Jul 3, 2024 | Revenue Operations

Making the Case for Adobe Edge Delivery: How Marketing, Content, and IT Can Work Better Together

by Natsha Ness | Jun 28, 2024 | MarTech Optimization

Working Towards Loyalty

by Cathy Grendus | Jun 21, 2024 | Campaign Performance, Customer lifecycle, Customer Marketing, Journey Mapping, Testing & Optimization

Marketo Engage 2024 Enhancements: Unlock the Power of Innovation

by Scott MacGregor | May 31, 2024 | MarTech Optimization

Adobe AEM Edge Delivery Services: A Game Changer for Rapid Digital Experience Implementation

by Natsha Ness | May 23, 2024 | Digital Asset Creation, MarTech Optimization, Technology Strategy

Marketers Can Have Their Cake and Eat It Too with Adobe Edge Delivery Services (EDS)

by Arturo Mendiola | May 9, 2024 | Experience Design, MarTech Optimization, Technology Strategy

Personalization at Scale: How AI Enhances Customer Engagement

by Kim Allen | May 5, 2024 | AI, Audience Intelligence, Brand Strategy, Customer Marketing, Segmentation & Prioritization