9 Steps to Execute an Enterprise Marketing Data Audit by Natsha Ness | Nov 27, 2023 | Analytics Ecosystem, Data Strategy & Design, Technology & Data Architecture
Dispelling 5 Myths about AI in Marketing by Natsha Ness | Nov 2, 2023 | Digital Transformation Roadmap, Journey Mapping, MarTech Optimization, Messaging & Positioning
Marketo Reporting Foundations by Kathryn Barrett | Jul 21, 2023 | Campaign Performance, Customer Marketing
The Benefits of Project Management and Process Governance by Shift Paradigm | Jul 7, 2023 | Campaign Performance, Marketing Performance Management, Process & Workflow Design
ChatGPT Pros and Cons for Generating Marketing Content by Natsha Ness | Jun 12, 2023 | Copywriting & Messaging, Digital Asset Creation, Messaging & Positioning, Sales Enablement
Tackling Technical Debt: Empowering Marketers to Overcome its Impact by Natsha Ness | Jun 5, 2023 | Digital Transformation Roadmap, MarTech Optimization, Technology Architecture & Design, Technology Strategy
How to Choose Between AJO, Marketo, and Adobe Campaign by Shift Paradigm | May 19, 2023 | Customer lifecycle, Customer Marketing, Journey Mapping, Product Strategy
Adobe Journey Optimizer (AJO): An Art Director’s Perspective by Maggie Biernacki | May 5, 2023 | Creative Design & Development, Digital Asset Creation, Digital Media, MarTech Optimization
Decentralized Marketing and the COE That Holds it Together by Kim Allen | Mar 29, 2023 | Organizational Design
Customer Marketing Framework: A Blueprint for Success by Arturo Mendiola | Mar 20, 2023 | Customer Marketing
