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The Benefits of Project Management and Process Governance

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ChatGPT Pros and Cons for Generating Marketing Content

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Predictive Marketing: Unlocking the Potential of Einstein AI in Salesforce Marketing Cloud

by Devin Bendig | Jun 7, 2023 | Analytics Ecosystem, Data Science & Modeling, Technology & Data Architecture, Technology Strategy

Tackling Technical Debt: Empowering Marketers to Overcome its Impact

by Natsha Ness | Jun 5, 2023 | Digital Transformation Roadmap, MarTech Optimization, Technology Architecture & Design, Technology Strategy

Adobe Experience Platform Real-Time CDP: Digital Data Ingestion

by Edin Campara | May 26, 2023 | Audience Intelligence, Journey Mapping, MarTech Optimization, Technology & Data Architecture

How to Choose Between AJO, Marketo, and Adobe Campaign

by Shift Paradigm | May 19, 2023 | Customer lifecycle, Customer Marketing, Journey Mapping, Product Strategy

Harnessing the Power of AI: Enhancing Salesforce Marketing Cloud with Einstein for Data-Driven Results

by Devin Bendig | May 12, 2023 | Customer Marketing, MarTech Optimization, Technology Strategy

Adobe Journey Optimizer (AJO): An Art Director’s Perspective

by Maggie Biernacki | May 5, 2023 | Creative Design & Development, Digital Asset Creation, Digital Media, MarTech Optimization

How to Incorporate SMS into Your Marketing Strategy

by Monika Dagur | Mar 31, 2023 | Brand Strategy, Customer Marketing, Experience Design, Journey Mapping